1960s: Rest Areas Get Designs and Themes
During the late 1950s, the architecture of new rest areas retained the rustic timber-and-stone style that states had adopted before the war. Low-key structural design couldn’t detract from the natural beauty of their settings. Sites for new stops were chosen not just for their distance from the last or next rest area but also for their scenic interest or historic significance.
By the 1960s, though, rest area designs got more adventurous. Because drivers might remain on the highway for extended stretches without exiting, they could possibly pass through an entire state without getting a sense of it. States began to experiment with rest area design as a means to share and enhance their impressions with motorists. Dowling reports that at professional highway conferences of the time, there were discussions on the value of rest areas as “state ambassadors.”
A rest area presented states with the opportunity to educate people, and not simply through historical markers. If a state wanted to project the notion that it was modern and forward-thinking, elements cribbed from space-age midcentury modern designs proved useful. Soon newly constructed rest areas included curved concrete shapes, flat canopy roofs, breeze block walls and even whimsically scalloped, arched or pleated rooflines.
Other states chose to emphasize (and even exaggerate) their historic or regional motifs to provide a context of place for travelers. Motorists could take breaks in the shade of stylized tipi or oil rigs, or thumb through travel brochures inside log-cabin-inspired structures. Throughout the Southwest, more traditional adobe buildings were adopted to replace the standard concrete-block rest areas.
Rest Area Motifs
These days, a lot of states are opting for somewhat generic and functional designs when they open new rest areas or replace aging structures. Budget-wise, choosing a bland design that can be repeated over and over makes sense, along with some signage or a decorative mural about the region to differentiate the stops along the interstate.
Dowling points to Texas as a standout example for maintaining, modernizing and updating its roadside facilities. The modern architecture of some safety rest areas in Texas honors regional farming with architectural elements that closely resemble windmills, silos and barns.
South Dakota chose a single unifying element to tie together its rest areas along I-90. In the 1970s, nine 56’-tall sculptures were erected at the rest areas, each a circle of long concrete poles that leaned together to support each other, representing the tipi poles of Plains Indians. The sculptures originally stood outside rest area buildings designed to resemble the region’s sod houses and dugouts, but those structures and some of the tipis, have since been removed during subsequent renovations and expansions.
Over the past decade, Iowa has updated its rest areas to celebrate the state’s history and cultural contributions. A Cedar Rapids stop, for example, honors artist Grant Wood in design (among other elements, the farmer and his daughter depicted in Grant’s famous American Gothic are used to indicate men’s and women’s bathrooms). Other Iowa rest areas are devoted to the state’s role in the Underground Railroad as well as Lewis and Clark’s journey through the state.
Along New Jersey’s turnpike and highways, the Garden State honors its celebrity residents and natives by naming rest areas after them. The roadside stars include Whitney Houston, James Gandolfini Jon Bon Jovi, Frank Sinatra, Walt Whitman, Connie Chung and Celia Cruz. The famous names are prominently displayed and sometimes accompanied by an exhibit and some photos.